Monthly Archives: March 2008

How Bright is That Light?

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By Barry Owens

In the parlance of the light industry, the luminance of the LED billboard installed on the Speedy Cash building at Hillside and Douglas is 15,000 nits, according to the manufacturer. The average computer screen is 750 nits. The sun is 100,000 nits.

“You want a nice bright light that is visible, but if it is too bright you start squinting and the message gets fuzzy,” said Joe Poston, president of Miracle Signs, a Wichita company that outfits Speedy Cash with all of its signs.
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